Lucky is Carolina Bucci’s first collection, inspired by the friendship bracelets Carolina would exchange with her friends as a child. In her Florentine atelier, 18k gold chains are handwoven together with vibrant silk threads to create bracelets and necklaces, each finished with tassels and an 18k gold icon in the shape of its Lucky charm. These icons are each tied to a different wish, so the identity needed to embody the elevated playfulness and strong sentimental aspect of the collection.
Inspired by Carolina’s own sprezzatura, the carefree and effortless nature of the brand, the Lucky icons are derivative of the tactile nature of the pieces and hint at a nostalgia. The icons have become a defining theme of the brand, featuring in collaborations with Italian stationery brand Pineider, textiler Loretta Caponi and scarf Faliero Sarti.
Inspired by Carolina’s own sprezzatura, the carefree and effortless nature of the brand, the Lucky icons are derivative of the tactile nature of the pieces and hint at a nostalgia. The icons have become a defining theme of the brand, featuring in collaborations with Italian stationery brand Pineider, textiler Loretta Caponi and scarf Faliero Sarti.
Lucky Charms
2023-2026
2023-2026
SERVICES
Digital Illustration
Animation
Packaging Artwork
Visual Identity
Photography Retouching
CREDITS
Photography / Product: Judita Kuniskyte
Web Development: Anna Tchektchekian, Alice Candeloro
© 2026 Carolina Bucci Firenze. All rights reserved. Work produced as part of my role at Carolina Bucci. All rights and assets are the property of Carolina Bucci. Shown here for portfolio purposes only.
Digital Illustration
Animation
Packaging Artwork
Visual Identity
Photography Retouching
CREDITS
Photography / Product: Judita Kuniskyte
Web Development: Anna Tchektchekian, Alice Candeloro
© 2026 Carolina Bucci Firenze. All rights reserved. Work produced as part of my role at Carolina Bucci. All rights and assets are the property of Carolina Bucci. Shown here for portfolio purposes only.
LUCKY STATIONERY SET
In collaboration with heritage Florentine stationery brand Pineider, Carolina Bucci released this luxury set of cards, themed on the original 9 Lucky charms. Each card is printed in Italy, embossed with a vibrant wish in its corner.
In collaboration with heritage Florentine stationery brand Pineider, Carolina Bucci released this luxury set of cards, themed on the original 9 Lucky charms. Each card is printed in Italy, embossed with a vibrant wish in its corner.
LORETTA CAPONI LUCKY DRESSES
A pop-up installation held opposite her flagship store at Belgravia’s Motcomb Street. With walls adorned with landscapes of Tuscany, a handful of Lucky charms were hand-embroidered into limited-edition dresses for the first time. I also supplied initial visuals for the interior, vinyls for the walls.
A pop-up installation held opposite her flagship store at Belgravia’s Motcomb Street. With walls adorned with landscapes of Tuscany, a handful of Lucky charms were hand-embroidered into limited-edition dresses for the first time. I also supplied initial visuals for the interior, vinyls for the walls.
CAROLINA’S WISH WORKSHOP
A pop-up installation held opposite her flagship store at Belgravia’s Motcomb Street.
Cards from the collaboration with luxury Florentine stationers Pineider were pinned up on the walls, with customers encouraged to write their very own wishes in a celebration of hope and sentimentality.
A pop-up installation held opposite her flagship store at Belgravia’s Motcomb Street.
Cards from the collaboration with luxury Florentine stationers Pineider were pinned up on the walls, with customers encouraged to write their very own wishes in a celebration of hope and sentimentality.
CAROLINA’S LUCKY LUNCH
Created assets for a women’s-only lunch event held in June 2025. Collateral included an illustrated menu in collaboration with chocolatiers Makers; graphic placemats for guests to colour in with Sharpie pens, wrapped in custom labels; and more cards from the Lucky Pineider stationery set.
Created assets for a women’s-only lunch event held in June 2025. Collateral included an illustrated menu in collaboration with chocolatiers Makers; graphic placemats for guests to colour in with Sharpie pens, wrapped in custom labels; and more cards from the Lucky Pineider stationery set.
LIMITED EDITION TEXTILES
Florentine textiler Faliero Sarti implemented the first implementation onto textile, the pattern is more intricate, taking over a larger surface to form an abstracted facade. Working in two inverted colorways, the pattern is created to be versatile, changing in look as it is worn, like a building looked at from a different angle, in a different light. The warm colours allude to the brands’ shared connection to Florence, and softens the harder geometry of the patterns.
Collaborating with Loretta Caponi, each Lucky icon is hand-embroidered into a cashmere blanket, made in a limited run of 3.
Florentine textiler Faliero Sarti implemented the first implementation onto textile, the pattern is more intricate, taking over a larger surface to form an abstracted facade. Working in two inverted colorways, the pattern is created to be versatile, changing in look as it is worn, like a building looked at from a different angle, in a different light. The warm colours allude to the brands’ shared connection to Florence, and softens the harder geometry of the patterns.
Collaborating with Loretta Caponi, each Lucky icon is hand-embroidered into a cashmere blanket, made in a limited run of 3.
MULTI-WISH LUCKY BRACELET
Personalisation is a core feature of the brand, so communicating the range of different “wishes”. The Multi-Wish Lucky bracelet features 18k gold and silk braids, joined with a clasp to make a malleable cuff. Each Lucky braid is customisable, and casts its own unique wish as it’s added to the bracelet.
This message had to be easily comprehensive, while inspiring customers to create their own unique set of wishes.
Personalisation is a core feature of the brand, so communicating the range of different “wishes”. The Multi-Wish Lucky bracelet features 18k gold and silk braids, joined with a clasp to make a malleable cuff. Each Lucky braid is customisable, and casts its own unique wish as it’s added to the bracelet.
This message had to be easily comprehensive, while inspiring customers to create their own unique set of wishes.
SUPPORTING MAKE-A-WISH® UK
Collaborating with Art of Wishes in 2025, three limited-edition Lucky bracelets were designed by three Make-A-Wish children. The insert card features their drawings, illustrating their imaginations.
Collaborating with Art of Wishes in 2025, three limited-edition Lucky bracelets were designed by three Make-A-Wish children. The insert card features their drawings, illustrating their imaginations.
LIMITED EDITION GIFTING
Collaborating with Loretta Caponi, each Lucky icon is hand-embroidered into a cashmere blanket. The soft pastel threads allude to a connection to childhood.
Collaborating with Loretta Caponi, each Lucky icon is hand-embroidered into a cashmere blanket. The soft pastel threads allude to a connection to childhood.
CHOCOLATE ADVENT CALENDAR
Working with luxury Italian chocolatier Amedei, I created the packaging artwork files for print, as well as vectors of each Lucky icon illustration to be used to mould the chocolates. Made in Italy for a limited time.
Working with luxury Italian chocolatier Amedei, I created the packaging artwork files for print, as well as vectors of each Lucky icon illustration to be used to mould the chocolates. Made in Italy for a limited time.
LUCKY KEYCHAINS
In 2025, the original six Lucky charms were immortalised in sterling silver as keychains as supplementary merchandise to the classic collection.
In 2025, the original six Lucky charms were immortalised in sterling silver as keychains as supplementary merchandise to the classic collection.
LUCKY STICKERS
Created print designs of Lucky stickers for production, complete with laser-cut lines, and a Lucky matchbox to accompany each Carolina Bucci x Laguna~B Villa Colombo Candle.
Created print designs of Lucky stickers for production, complete with laser-cut lines, and a Lucky matchbox to accompany each Carolina Bucci x Laguna~B Villa Colombo Candle.